Listening to the needs of the elusive consumer.
In an ever more fragmented and disruptive marketing environment, it has become more difficult to reach consumers in an effective way. The great challenge facing the industry: how to impress consumers through a campaign they want to watch.
Healium entertains and engages.
According to Consumer Reports (January, 2007), the most prevalent complaint among patients was the excessive time spent in the waiting room. Patients are, in fact, impatient. Enter The Healium Network™, the most powerful waiting room network in existence. Healium content engages and distracts patients with a considered assortment of entertainment segments specially selected to alleviate the stresses of the waiting room.
According to independent research (BKF Health Care Research), the presence of The Healium Network™ dramatically shortens perceived patient wait time, and helps improve their overall visit experience
A clutter free physician's television network.
Healium airs its content on large flat panel HD monitors and is personalized with messages produced for each specific office. The entertainment content is adjusted based on the demographic profile of the office, as provided, and can be updated by the office manager .
Targetability. Flexibility.
Each screen on The Healium Network™ is fully addressable, enabling a marketer to target specific regions, cities, and medical specialties. Healium will assist you in building a smart, effective, and powerful campaign. To summarize, Healium is a powerful and highly effective digital narrowcast network.
Distribution and network growth.
Henry Schein, Inc. (Nasdaq: HSIC), a Fortune 500® company, is the largest distributor of healthcare products and services to office-based practitioners in the combined North American and European markets. In the US alone, Schein serves over 120,000 medical practices. Henry Schein, Inc. is the exclusive distributor of The Healium Network™, with over 600 sales representatives charged to distribute it. Schein and AVTV have developed a distribution strategy which is designed to meet the needs of the advertising community.
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